"Pingsheng, could you explain this in more detail?" Zhang Sitong asked.
Chen Pingsheng looked at her, then smiled and said, "It seems you really want Song Jun to create a significant chain brand.
"Well then, let me clarify it a bit more for you, the first step in the birth of any chain brand is not to research its characteristics, but to determine your positioning direction.
"To be frank, if you're still thinking about creating a Hunan cuisine chain brand, the competition is too fierce, and even if you manage to establish one, you won't be able to replicate it without a few billion in funds.
"The capital market is quite conservative about investing in traditional industries like this, to say conservative is actually an understatement; they're simply not optimistic.
"In my opinion, if you want to develop quickly, you must first choose a dining sector that even the capital market is bullish on.
