"Li Wei appears in Los Angeles to shoot the latest endorsement advertisement for Net-Jet."
"Li Wei heads to Rio de Janeiro to join a group of stars in shooting the latest Nike commercial."
"Pepsi superstars gather in Egypt for a new ad campaign, with Li Wei and Barkley playing pivotal roles."
"Li Wei arrives in Stockholm to film a Mercedes-Benz 007 blockbuster."
"Li Wei spotted on the streets of New York, filming JPMorgan Chase's newest commercial. Crowds completely blocked the streets, causing a temporary traffic shutdown."
"Li Wei is set to grace the cover of 'Time Magazine,' becoming the new face of the NFL."
"Breaking news! Li Wei shoots his first personal fashion feature for 'GQ' magazine!"
Hot topics, hot topics, everywhere hot topics—
During the offseason, Li Wei managed to trend on social media headlines almost every three days, consistently igniting a frenzy across the internet.
Endorsements. Magazines. Events. Interviews.
