Out of five million people, one tenth were active fans, and one fifth of those active fans came across their idol's W blog and eagerly helped to share and place orders, creating sales numbers of a hundred thousand without much promotion.
As fans of He Jinxia, they had long been eager to spend their money due to lack of opportunities.
Now, finally seeing a chance to spend, everyone, driven by their own idol and intrigued by the novelty of the product, excitedly placed their orders, especially since the wristbands were not expensive.
As the promotion spread wider, the sales volume of the sports wristbands also increased, climbing steadily.
At this moment, in an office at Feier headquarters, company executives, including the marketing director and the general manager, gathered solemnly, ready for action.
Releasing the promotional clip on Feier's official blog was just the first step, the next was to launch an explosive promotion!
