Is there more to say?
Cleveland and LeBron James.
The intense struggle between Asians and Asian descent had LeBron under constant pressure and interference from outside sources during the voting period. Plus, McGinnis continued to chaos bite, kept the negative impact alive.
Nike dared not make a big move at that time, fearing that pushing him too hard might backfire and hurt him more.
One more thing...
LeBron James' contract, from the third season, had a clause that required him to start in the All-Star game; if he failed to do so, part of his endorsement money would be docked.
After all, being an All-Star starter signifies a player's commercial value; without that title, market appeal would significantly decline.
Furthermore...
It served as a small warning for LeBron James.
The results from the first season were pretty good.
But starting from the second season until now, LeBron had yet to demonstrate the phenomenal rookie presence that Nike had hoped to see!
