"If the League President were still Stern," Durant might really have a chance to win this honor again.
But now, Silva has taken over.
Silva's biggest trait is putting profit first, always looking towards money.
And to generate the greatest profit, there needs to be competition.
This is why, during his initial appointment over the All-Star weekend, when faced with media questions about Hansen surpassing Jordan, he was "very happy to see" such a scenario.
As Hansen rose, so did UA, and as president, he wouldn't mind competing with Nike.
Not to mention, the League's jersey sponsorship is currently with Adidas, but that contract ends in 2017.
By then, Adidas, Nike, and UA, the three giants, will compete, and the ultimate beneficiary will be the League.
The owners will receive more dividends, making his position more secure.
Unlike Stern, who expanded territories, Silva got the job because he negotiated a new broadcasting contract for the League.
