Tencent Music undoubtedly came seeking exclusive album rights as well.
Mo Mo's previous album "Farewell" had been extremely profitable.
Even more than the profits, though, the most crucial aspect was its ability to attract new users.
No one knows how many users who had never registered or spent money before spent their first dime because of Mo Mo's album.
For a platform, that was far more important than simply making money.
Even if they couldn't secure the exclusive rights to this album, they absolutely couldn't let a rival platform get them.
With brash financial power, the Tencent Platform offered four million more than NetEase Cloud's bid, proposing an exclusive authorization fee of twenty-two million, in addition to an equal revenue-sharing ratio.
This offer seemed to show a bit more "sincerity" than NetEase Cloud's.
However, there were those even more earnest.
