The sun had barely risen when Lux & Co. dropped the main campaign of their collection. It was supposed to be uploaded in a specific time, but the company wanted to surprise the people with it.
"The Future Has a New Face"
Attached with that caption were a few pictures of Minjae, together with a short video of what happens behind the shooting
The internet was caught off guard with it.
As the sun rose to the sky, the video and the campaign also started trending on multiple platforms.
XYZ exploded with hashtags #LuxCore, #MinjaeForLux, #EleganceRedefined. Wintergram reels also began circulating edited clips of the campaign with Minjae's pictured on it.
Everyone was surprised by it. The teasers didn't do justice for Minjae. The campaign pictures were much better. It was stunning.
"Who is this guy? I can't take my eyes off him."
"I wasn't expecting that. Lux & Co. really did something different this time."
"Did they just release this while I'm sleeping? Whatttt!"
