With the hype of "Monthly Earnings of One Million", YY headlines continue to be popular on the Internet.
On the fifteenth day, the app downloads exceeded 50 million, with 41 million daily active users, 420,000 self-media in total, and 1.58 million self-media contents.
Day 20: App downloads exceeded 90 million, daily active users reached 59 million, total number of self-media accounts reached 670,000, and self-media content reached 2.3 million.
YY headlines continue to be popular, and the amount of self-media content is gradually surpassing that provided by traditional media.
The huge traffic of YY Toutiao also feeds back to YY Music, YY Games, and YY Communications, further improving the user stickiness of these products.
On the 21st day, the number of downloads of YY Toutiao app officially exceeded 100 million.
Ye Xuan's high-profile announcement of this news caused an earthquake on the Internet.
App downloads exceeded 100 million!
What do 100 million users represent?
Represents huge traffic!
In the Internet age, traffic is king and traffic is money!
And it's only been 21 days! If it's one month, two months, half a year…how terrifying would the number of users be?
300 million?
400 million?
Moreover, such an exaggerated daily active volume ratio means that its user stickiness is extremely high!
This is definitely a gold mine!
Many Internet companies are jealous!
Traditional media are also jealous!
On December 11, a number of media formed a media alliance and released a product app called Renren Toutiao.
On December 13, Penguin Group released the Penguin Headlines app.
On December 15, Mabao Group released the [Baba Headlines] app.
In addition to these three relatively large headlines, there are more than a dozen other "headlines" that have been announced to go online and entered the market one after another.
This month has been a chaos of demons.
The entire Internet is filled with self-media information these days, such as how much money someone invested, how many people someone poached from YY Toutiao, and how many users someone someone has exceeded 100,000 or 1 million...
The situation on YY Toutiao is the most chaotic. Many famous self-media people are being poached by new self-media. Fortunately, due to its first-mover advantage, YY Toutiao has accumulated a large number of self-media people, so it is not afraid of these for a while.
Moreover, those larger self-media people, such as [I am a Rural Person], [Rural Game], and [Xiao Zhou Takes You to Watch a Movie in Five Minutes], are all smart people, backed by YY Technology, and have full trust in Ye Xuan, so they don't want to leave at all. Those who have been poached are basically middle-level and low-level self-media people.
…
December 20th.
YY headlines has been online for one month.
Ye Xuan convened an internal meeting of YY Technology to summarize the achievements of the past month.
——The app has been downloaded over 100 million times, and the number of daily active users exceeds 100 million.
——There are 800,000 self-media accounts and 12.3 million pieces of self-media content.
——There are 232 accounts with more than 1 million followers and 15 million readers per month.
——There are more than 900 accounts with more than 500,000 followers, and 5 million readers per month.
After listening to the report, Ye Xuan found that the development speed of YY Toutiao far exceeded that of Toutiao in its previous life. However, relying on the traffic of YY music, YY communication, YY live broadcast, and YY games, it is natural that there are achievements.
Ye Xuan asked the executive general manager Ma Jun: "How many of our people have been poached by other self-media?"
Ma Jun said: "We have recruited about 423 self-media people with fans between 100,000 and 500,000. As for those at a lower level, we cannot count them."
Ye Xuan nodded. This number was too large. With the huge base of self-media people on YY Toutiao, they would be replenished soon.
Next, I will report on the development of other self-media platforms.
"According to the investigation, the situation is as follows:"
"Penguin Headlines uses the method of signing in to get gold coins, which can be used to pay back and cash out, as well as the method of recruiting apprentices. The number of users has increased very quickly. It has only been online for 7 days, and the number of users has reached 6 million. The growth is terrifying."
"Baba Toutiao, relying on the huge number of users of Mabao Group and the coupons of Mabao e-commerce platform, has also increased its users to 3 million in 5 days."
"As for the media alliance's Renren Toutiao, although it was released the earliest, it currently only has 1 million followers."
After listening to this, Ye Xuan couldn't help but sigh.
After being tricked by himself a few times, Lao Ma became difficult to deal with.
Boss Ma should not be underestimated. After all, he is now the richest man in the country and has considerable financial power.
But Ye Xuan was not afraid, because there was a big pit in front of him, waiting for Lao Ma and Lao Ma to jump into it.
Ye Xuan doesn't need to dig this pit, it already exists. As long as Baba Headlines and Penguin Headlines develop to a certain level, they will jump into the pit by themselves.
This pitfall is - it involves pornography and politics!
This is the reason why Toutiao was criticized by countless people in its previous life and was overwhelmed by constant interviews with higher authorities.
Moreover, this is simply unavoidable!
After the self-media platform goes online, it is natural to attract a huge number of users. Such a large number of users will naturally lead to a problem - the vulgarization of content.
Highbrow culture is destined to be the pride of only a few people, refer to Zhihu.
Xialibacai is the choice of most people, refer to Toutiao today.
At the last press conference, Ye Xuan boasted a lot about the [User Precision Push Algorithm]. I'm sure that Boss Ant and Boss Ma will pay more attention to it. Ye Xuan dared to guarantee that Penguin Headlines and Baba Headlines would definitely adopt this algorithm, but it would definitely not be too advanced. After all, the core algorithm of [YY Headlines] was provided by Ye Xuan and was encrypted and could not be cracked.
Therefore, the push algorithms of Penguin Headlines and Baba Headlines will only be castrated versions, and the push will be simple and crude.
As more and more "vulgar" content is read, self-media people will find that the more vulgar the content is, the more readers like it and the higher the reading volume, and then self-media people will subconsciously continue to create vulgar content.
As time goes by, pornographic content will appear more frequently.
Although Penguin Headlines and Baba Headlines have auditing mechanisms, how do they audit hundreds of thousands of pieces of content produced every day?
As for YY headlines, there is Ye Xuan's Luo Tianyi, who is audited by artificial intelligence, which is precise and accurate and will never miss a single thing.
In addition to pornographic regency, there are also false advertisements, clickbait headlines, and pirated articles...
Manual audit?
What a joke!
This pit is enough to make Penguin Headlines and Baba Headlines anxious.
This is YY Toutiao's second moat, and no one else can surpass it. *