Ten p.m.
Tony Smith came home from work, and while preparing dinner for himself, he turned on the TV and tuned to the financial channel.
As an executive of a major domestic game company, he must pay attention to all kinds of domestic financial news every day.
This helps him have a clear view of the market as a whole.
It is possible that these news items are not related to games, but perhaps changes in other industries might suddenly bring new possibilities to the gaming industry.
The butterfly effect exists everywhere.
He took out the ingredients for dinner from the refrigerator, and listened to the various news from the TV in his ears.
"The latest report shows that Genshin Impact, a domestic game produced by Snowflake Games, has recently become a global trend...
Snowflake Games' monthly turnover has been exposed, with a monthly turnover of $1.37 billion in the domestic market and $1.64 billion overseas, setting a new monthly revenue record for global games..."
At this time, Tony Smith was cutting the vegetables when he heard the sound on the TV: "The monthly revenue can reach $3 billion, that's boasting..."
"Wait a minute!!"
He snapped back to his senses and looked at the TV.
"Genshin Impact?!!"
"Snowflake Games!!!!"
He may not know much about other industry news, but no one in the gaming industry knows better than him.
What did he just hear?!
Genshin Impact's monthly turnover exceeds $3 billion, nearly $1.4 billion in China, and $1.6 billion abroad!!
The foreign market...
I don't know how many game companies want to break into that market, but all of them have been thwarted.
Those guys in domestic games don't buy it at all!
And Genshin Impact actually did it? Not only did it succeed, but it also broke the monthly revenue record of the global gaming industry!!
With just one mobile game, it accomplished what online games couldn't do!
"Genshin Impact! It's Genshin Impact again!!"
"How could it be possible!!"
Tony Smith's eyes widened: "Aren't they free games? Isn't the only way to make money by drawing cards? Can you make $3 billion just by drawing cards?!"
In the past, he would have had no doubts about the news reported by the TV station.
But now... he doesn't believe it!
He can't believe it, he won't believe it!
A company that has had legal disputes and conflicts with Penguin, and even poached some of its talent recently, can rise so quickly.
What does that mean?
It means that an enemy of Penguin has risen, and there is a high probability that it will become a competitor with Penguin in the future!
At present, there are only two gaming giants in China, Penguin and Net One.
For a long time, Penguin has been able to occupy a dominant position in the competition with Net One, and Net One is in a passive situation.
But if another giant suddenly appears, and there is a wealth-gathering success like Genshin Impact in its portfolio, Penguin's status in the country will be shaken.
This is absolutely unacceptable to Penguin!
"$3 billion a month, how is it possible, even those foreign game companies can't create this kind of achievement, and they can do it with a small studio?"
"Absolutely impossible! It must be fake news!!"
Tony Smith hurriedly picked up his mobile phone and tried to find out the true and false news about Genshin Impact's monthly revenue through his own channels.
But...
When he compared all sources, and even found the revenue statistics issued by domestic and foreign game platforms, and matched the data in the report, he was dumbfounded!
It's actually... It's really $3 billion a month for free!
"Snowflake Games!!"
He thought of what Jack had said to him back then.
"What kind of genius is the founder of this Snowflake Games, and why can he achieve such a result? Why!!"
"No!"
Tony Smith gritted his teeth sharply: "We must not let them rise. Mobile games, mobile games, we don't have them, but if that's the case, then we will grab users and resources from you. I don't believe that our Penguin can't handle a small and broken company like you!!"
Saying that, he picked up his mobile phone and quickly called the people in the R&D department and asked them all to work overtime.
New games must be made as quickly as possible.
Mobile game market!
They must compete with Snowflake Games, and they must take back all the users in their hands!
He cannot allow the emergence of the third giant!
---
Compared to Tony Smith's hysteria, David Zhao, the head of the research and development department of Net One, also saw the news, and he appreciated it more than he thought about how to suppress Snowflake Games.
"Genius, truly genius!"
David Zhao said to himself: "I knew that their turnover would be very high, but I didn't expect it to be so high. Free games and item charges are really a feasible path. We can really follow their path once again!"
"According to the operation mode of Genshin Impact, every once in a while, a new version will be launched, and new characters will be introduced.
As long as the characters are done well enough, they can make $3 billion in revenue every month.
We can imitate them.
The same way to update the version and charge for props, there will be $3 billion!"
"Tsk tsk tsk, the person who thought of free games must be a genius. According to this trend, another giant has risen. Tony Smith, that guy, I'm afraid he can't sleep in a hurry now, hahahahaha!"
"However, it is an enemy to Penguin, and it is also an enemy to our Net One, but of course, it is more fun than having only one enemy."
No friends in business.
The domestic game market is so big. Although Snowflake Games has set its sights abroad, the fierce battle for domestic users is still going on!
David Zhao knew this.
The only thing he can do is to make his own games well, and in the online game market, he wants to grow into another Genshin Impact!
Even better than they do!
---
The emergence of this report.
Let the two giants of Penguin and Net One pay attention to it, and according to Snowflake Games, a lot of coping strategies have been formulated.
You don't need to worry about these like the big manufacturers.
At this time, the players are all happy for the success of Genshin Impact, celebrating that this company, which truly considers the player's perspective, has finally succeeded.
"Is this wave of Snowflake Games a rise?"
"We shouldn't have to worry about it in the future. They couldn't survive the closure that day, and the original version of the game can continue to be updated."
"Speaking of these three billion, I have contributed five thousand!!"
"Speak out in the future, we can be considered to have participated in a three billion project, and we will speak proudly!"
"But what surprised me the most is that Genshin Impact's revenue abroad is even more than that in China. I thought there were not many people playing abroad."
"Looking at it this way, Genshin Impact has really started to make money from foreigners!"
"As expected of the pride of domestic production!"
"Genshin Impact is awesome!"
"Snowflake Games is awesome!!"