(A/N):
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The first twenty-four hours after Beat It premiered were unlike anything the entertainment industry had anticipated.
Not because the song was successful.
Everyone had expected that.
It was because nobody had expected this.
For months, executives across the galaxy had convinced themselves they understood Star Entertainment's formula.
When Crazy Frog became a phenomenon, countless analysts reached the same conclusion.
"People don't care about lyrics anymore."
"Catchy sounds are enough."
"Simple beats. Funny visuals. That's the future."
Entire companies reorganized around that belief.
Studios rushed to create songs filled with meaningless syllables, strange noises, exaggerated animated mascots, and repetitive hooks.
Some copied the colorful visuals.
Others copied the absurd humor.
A few even tried imitating the bizarre dance styles.
The result...
Mostly disappointment.
Some songs achieved respectable numbers.
Others disappeared within weeks.
None came remotely close to recreating the wildfire that Crazy Frog had become.
Now...
Beat It had shattered that theory overnight.
One music executive sat frozen in a boardroom as the replay counter climbed.
"...We misunderstood everything."
Around the table, nobody argued.
Because he was right.
They hadn't copied why Crazy Frog succeeded.
They had only copied what it looked like.
Beat It proved something entirely different.
It wasn't built on nonsense.
It wasn't built on comedy.
It wasn't even built on novelty.
It was built on craftsmanship.
The lyrics carried a clear message.
The melody was memorable.
The rock instrumentation had an infectious drive.
The choreography was unlike anything audiences had witnessed.
Every frame had intention.
Every camera movement emphasized the dance.
Every costume enhanced the identity of the performers.
Nothing felt accidental.
Entertainment analyst Liora Sen summarized it during a live broadcast.
"We spent months asking the wrong question."
She displayed images from both music videos.
"The question wasn't..."
'How do we make another Crazy Frog?'
She switched to Beat It's performance.
"The real question was..."
'How does Star Entertainment keep reinventing itself?'
Across the industry...
The realization spread rapidly.
One producer sighed.
"So..."
"We can't predict them."
Another answered bluntly.
"I don't think they even want to be predictable."
The choreography became an even bigger surprise.
Professional dancers replayed sections frame by frame.
Some slowed the playback to twenty-five percent speed.
Others attempted to map every transition onto digital training software.
None of them expected the level of precision hidden inside what initially appeared effortless.
One famous choreographer laughed in disbelief.
"I've watched this twenty times."
"I still missed two movements."
Dance academies immediately added unofficial practice sessions.
Students crowded around large holographic displays.
"Instructor..."
"Can we learn this?"
The instructor smiled helplessly.
"We can try."
Across UniNet...
A completely different phenomenon had begun.
People weren't merely listening to Beat It.
They were trying to become part of it.
The hashtag appeared late that night.
#BeatItChallenge
No company started it.
No influencer organized it.
A teenager uploaded a short clip attempting the opening footwork.
Within an hour...
Thousands followed.
[💬 @NovaRunner
"Attempt number seven."
"I still can't do the spin."]
[💬 @GalaxyChef
"I nearly knocked over my kitchen table."
"Worth it."]
[💬 @OrbitTeacher
"My students convinced the entire class to learn the chorus."
"I've accepted my fate."]
[💬 @GravityFails
"I've discovered muscles I didn't know existed."]
The replies were even funnier.
[💬 @StreetPulse
"Your left foot declared independence."]
[💬 @DanceMedic
"Your spine filed a complaint."]
[💬 @LaughingMeteor
"Ten out of ten."
"No notes."]
Soon...
Entire families recorded themselves performing simplified versions together.
School clubs organized dance practices after classes.
University festivals announced Beat It performances.
Military cadets jokingly practiced the synchronized footwork during recreation hours.
Even office workers attempted the choreography during lunch breaks.
What surprised everyone wasn't just that people were dancing.
It was how determined they were to improve.
Unlike previous viral dances that relied on one or two simple gestures...
Beat It rewarded practice.
Every improvement felt satisfying.
Every correctly executed sequence encouraged people to attempt the next.
The fashion industry wasn't idle either.
Searches for crimson jackets skyrocketed.
Streetwear designers immediately began sketching collections inspired by the music video.
Retailers placed urgent orders for leather jackets, fingerless gloves, fitted trousers, and high-top sneakers.
One designer laughed during an interview.
"We don't even have a name for this style yet."
"But customers keep asking..."
"...'Do you have the Beat It jacket?'"
Inside recording studios across the galaxy...
Executives looked increasingly uneasy.
One producer stared at the trending charts before muttering,
"Yesterday we were chasing Crazy Frog."
He pointed toward Beat It.
"Today..."
"We're chasing something else entirely."
Another executive folded his arms.
"And tomorrow?"
Silence settled over the room.
Finally someone answered.
"Knowing Krishna..."
"We don't even know what tomorrow looks like."
Meanwhile, inside Star Entertainment, Ariel projected UniNet's live statistics.
The numbers were climbing so rapidly that several graphs had transformed into nearly vertical lines.
She smiled brightly.
"Master!"
"The dance challenge has spread to over eight thousand worlds already."
Krishna looked at the countless videos appearing across the screen.
Children.
Students.
Professionals.
Entire communities trying, failing, laughing, practicing, and trying again.
He smiled quietly.
"Good."
Ariel tilted her head.
"You expected this?"
Krishna shook his head.
"I hoped people would enjoy the song."
He watched another group successfully complete the chorus together.
"I didn't expect them to make it their own."
Nearby, the Entertainment System appeared wearing a tiny red jacket several sizes too small.
It attempted one of the signature dance moves.
Its feet tangled together.
It spun twice.
Lost its balance.
And crashed spectacularly into an imaginary trash can.
It slowly raised one thumb from the pile.
"Worth it."
Krishna laughed.
Looking at the endless stream of Beat It challenge videos filling UniNet, one thing had become undeniable.
Crazy Frog had proven Star Entertainment could create a phenomenon.
Beat It proved that the first phenomenon had never been an accident.
The success of Beat It didn't stop at music charts.
Nor did it stop at dance academies.
A completely different industry had begun paying attention.
Fashion.
Three days after the release, Krishna was sitting inside his office reviewing the latest reports from the Elemental animation team when Ariel suddenly appeared beside him.
The little AI was unusually excited.
Her wings fluttered as several notification icons floated around her.
"Master."
Krishna looked up from his tablet.
"Hmm?"
Ariel smiled.
"You've received..."
She paused dramatically before expanding the notification count.
"...quite a lot of business proposals."
Krishna raised an eyebrow.
"Related to Beat It?"
Ariel nodded.
"Almost all of them."
She made a swiping motion.
A holographic screen expanded from Krishna's i-Bracelet, filling the room with dozens of floating company emblems.
The list continued scrolling.
And scrolling.
And scrolling.
Krishna blinked.
"...That's more than I expected."
Ariel giggled.
"Would you like to see the categories?"
Krishna nodded.
"Go ahead."
The first category appeared.
[Fashion & Apparel
At the very top was one name.]
[Astra Vogue Collective
The largest luxury fashion house in the Orion Federation.]
[Status:
URGENT PARTNERSHIP REQUEST]
Below it appeared another.
[Velorian Atelier
Known for premium designer jackets and formal wear.
Subject:
Licensing Proposal for Beat It Collection]
Next.
[NovaThread Industries
Galaxy-wide casual fashion manufacturer.
Subject:
Mass Production Collaboration Request]
Then another.
[Orion Streetwear Guild
Proposal:
Official Street Collection Partnership]
Then another.
[Eclipse Atelier
Proposal:
Exclusive Red Jacket Rights]
Krishna slowly rubbed his forehead.
"They're moving quickly."
Ariel smiled.
"Very quickly."
She opened the first message.
[From: Astra Vogue Collective
To Mr. Krishna, Founder of Star Entertainment.
The crimson jacket featured in Beat It has generated unprecedented consumer demand across multiple sectors.
We respectfully request the opportunity to negotiate an official licensed fashion collection under your supervision.
We believe Beat It has introduced a new era of street fashion.]
Krishna quietly read the message.
Ariel moved to the next one.
[Velorian Atelier
Our stores have received over 3.7 million customer inquiries regarding the jackets, gloves, belts and footwear featured in Beat It.
Customers specifically request "the Beat It style."
Unfortunately... such products do not exist.
We wish to change that.]
Another notification opened.
[NovaThread Industries
Our market analysts estimate demand exceeding two hundred billion credits over the next five years.
We request immediate licensing negotiations.]
Krishna looked toward Ariel.
"...Two hundred billion?"
She nodded.
"They're estimating conservatively."
Another message appeared.
[Orion Streetwear Guild
Never in our history has a fictional costume influenced real consumer demand this quickly.
The public isn't asking for similar jackets.
They're asking specifically for the Beat It jackets.]
Another.
[Eclipse Atelier
We are prepared to offer Star Entertainment exclusive royalty agreements.
You retain creative approval over every product.]
Krishna leaned back.
"So..."
"The costumes became popular."
Ariel smiled knowingly.
"Master..."
She enlarged another window.
"I think 'popular' is an understatement."
The display changed.
Instead of business proposals...
It showed UniNet search trends.
Top Fashion Searches
#1 Beat It Red Jacket
#2 Beat It Black Sneakers
#3 Beat It Gloves
#4 Beat It Street Outfit
#5 Krishna Jacket
Another graph appeared.
Customer search requests.
Retail websites.
Clothing stores.
Even independent tailors.
Every graph pointed almost vertically upward.
One clothing retailer had posted publicly.
["Please stop asking if we sell the Beat It jacket."
"We don't."
"Yet."]
The post itself had accumulated over eighty million likes.
Another boutique replied.
["If someone figures out where Krishna bought that jacket... please tell us too."]
Ariel couldn't help laughing.
"The funny part..."
Krishna looked at her.
"There isn't anywhere."
She nodded.
"Exactly."
"They're trying to buy clothes that literally don't exist."
Krishna looked back at the floating proposals.
There were luxury brands.
Streetwear manufacturers.
Accessory companies.
Footwear corporations.
Even textile research firms hoping to collaborate.
Each one wanted the same thing.
The rights to produce the clothing seen in Beat It.
One message caught his attention.
It wasn't from the largest company.
But it was written differently.
It came from Astra Vogue Collective, the oldest and most prestigious fashion house in the galaxy.
The final paragraph simply read:
[Some costumes entertain audiences.
Very rarely... a costume changes the way people wish to dress.
We believe Beat It belongs to the second category.]
Krishna remained silent for a few moments.
"...."
Then he smiled faintly.
"So the music..."
He looked toward the posters floating above his desk.
"...accidentally started a fashion trend."
Ariel shook her head with a playful smile.
"I don't think it was accidental anymore, Master."
She glanced at the endless queue of partnership requests still arriving every few seconds.
"I think the galaxy has officially decided..."
"...that Beat It isn't just a song."
"It's a style."
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(Author's POV)
(A/N):
Check my new Fan fic: Karuppan: King of Openings
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