Mid-September still saw quite a few significant events happening.
Chen Pingsheng also issued some new regulations within the group, mainly regarding some detailed aspects.
Primarily, these focused on the area of short video live stream selling.
It turns out that short video live stream selling is also a type of new e-commerce model, with all anchors claiming not to be making money, but rather losing money to make friends with families.
Yet, in reality, these major anchors are seeing their personal fortunes soar.
The revenue from live stream selling mainly comes from two sources.
The first is the so-called "slotting fee," also known as advertising fee.
How much depends on the ranking of the major anchor.
The second is the extraction of high sales commissions, ranging from 20% to 60%.
If you do the math, it turns out that buying in live stream rooms is far less cost-effective than going directly to major e-commerce platforms like Alibaba and Pinduoduo.
