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A series of combo punches—when have you seen this battle? Most publicity serves to advertise or give away some reward to brag about.
Looking at the established PixelPioneers Studio, the observers were dumbfounded and a little confused about the situation. Their actions are not complicated, but the problem is that they are difficult to imitate.
First, let's discuss the bonus game benefits. PixelPioneers Studio can do this because John is the boss and no one intervenes. However, other companies are divided into various departments, such as a dedicated independent department for game development and a different independent department for game business operations and update planning. This leads everyone to consider their interests.
Not to mention whether the company can agree on the event update planning; the department in charge of business operations may protest, as game revenue is their KPI indicator. If you proceed with this and the revenue turns negative, how can they not be desperate to fight with you?
For example, the items in some games have no cost for the game company beyond labor costs, but many other factors are involved. Sending too many valuable items will speed up the version's progress, allowing players to make significant advancements. However, if players who have been actively online leave during the period when the new version is still being developed and not yet available, that could be problematic.
Distributing items or similar rewards will diminish players' desire, subsequently lowering the KPIs for the operations team. Many times, this leads to absurd situations in some game companies.
In a gaming environment that feels stagnant, the passing of Resident Evil Resistance, along with new version content and future content limits, has seen revenue constraints rise again. Gift coupons given to players are not counted in the revenue range, but even in this new week, Resident Evil Resistance successfully exceeded $45 million in revenue.
The server was fully loaded, but fortunately, the rented server performed well, and there were no incidents of server downtime. However, the formation of PixelPioneers Studio's server room is an urgent item on their agenda. They didn't make this preparation earlier because they were uncertain about Resident Evil Resistance's future potential, leading them to choose to rent.
Now, the popularity of Resident Evil Resistance makes the establishment of a server room necessary. Although Ansoft's reputation in the industry is decent, it's better to keep this essential component under their control.
The global version of Resident Evil Resistance has also been launched, likely adopting the same marketing strategy as PixelPioneers Studio in Shenzhou. Additionally, while PixelPioneers has demonstrated the potential for in-app purchase revenue in Shenzhou, it has also announced overseas that Resident Evil Resistance will be a free game with no plans for microtransactions.
The domestic purchasing power for Resident Evil Resistance is robust, and the game promotion is relatively extensive. Its platforms, along with some mainstream gaming media and livestream platforms, are engaged in related promotional activities.
[ ===== ]
On that day in the office of PixelPioneers Studio, they received good news from various sources.
On launch day, the overseas revenue from Resident Evil Resistance reached $1.1 million.
Although a large cut is taken, PixelPioneers Studio retains a 25% share. After deducting taxes and miscellaneous expenses, the revenue is still quite substantial. It is a machine that can print money.
Upon reviewing the income budget for Resident Evil Resistance, John couldn't help but be astonished. With the impressive performance of Resident Evil Resistance, John also observed a problem: other employees in the studio are becoming more aggressive.
Although John hasn't explicitly said that he will give everyone a bonus, everyone seems more confident than before.
In the office, Luna, who was listening to John's questions, thought for a moment and smiled: "It's because you suddenly announced that you would spend $50 million to develop a new IP project. Although everyone is excited, they are also worried about one problem: if the project fails, PixelPioneers Studio could suddenly collapse. However, with Resident Evil Resistance providing a steady influx of revenue, even if it fails, we have the capital to bounce back."
Hearing this, John froze for a moment and responded casually, unable to help but laugh. Yes, they are different from others. If there were no Parallel Memory, there would be no confidence in new projects. If he were working at another company, he would likely feel uneasy if the boss proposed using the company's existing working capital to develop a new project. For instance, if the project fails, would the company collapse? And if the project struggles to generate revenue, will the company still be able to pay their salaries?
But with the favorable results from Resident Evil Resistance, all these concerns are rendered irrelevant because the Studio has stabilized.
"Well, I didn't think much about those details," John said, shaking his head gently.
This is not a lie or a form of self-confidence based on the Parallel Memory. It's because John feels that if a game project hasn't even started development yet, and if you're already worrying about what to do if it fails, then that project is likely to struggle.
While discussing this, John opened a website and entered the recruitment section. The development of The Elder Scrolls: Skyrim, even with an outsourcing team, involves core components that the current PixelPioneers Studio cannot complete independently. Expansion and recruitment of additional manpower must be considered.
"Are you looking to hire? I have set up your game, but the budget is not high—only $2 million, and Evelien and I won't let people assist you. Their main job is still focused on The Elder Scrolls: Skyrim," John recalled, turning to Luna with a smile.
"Of course!" Luna responded eagerly and outlined her needs.
If this had been at the time when PixelPioneers Studio was just established and John had proposed giving her $2 million to develop a game independently, she would not have agreed. What difference would that make compared to playing with water?
However, now, with the expansion of the Studio, her growth in knowledge, and her understanding of the Studio's current strength, she feels no resistance to John providing her with $2 million in development costs. In simple terms, she has become a bit confident.